Comments on: Innovative use of Twitter for marketing – The Moonfruit phenomenon

By: Jon Kolbe

Jon Kolbe — Fri, 03 Jul 2009 10:25:26 +0000

I believe it is spam. Pure and simple. This fact, however, will not discourage me from participating in their giveaway. Spam does not bother me. I simply delete it, look past it or ignore it. With that said, and I now know what the trending topic is about, I am off to spam twitter! Thanks for the heads up on what this #Moonfruit thing is!

By: Carolyn

Carolyn — Fri, 03 Jul 2009 09:51:21 +0000

But I will now forever associate their name with highly annoying tweets – the downside to that campaign.

By: redcubemarketing

redcubemarketing — Fri, 03 Jul 2009 09:41:10 +0000

There have been a few spam allegations across the twittersphere over the last day regarding Moonfruit’s promotional campaign. I disagree with this. Firstly, this is a ‘buzz’ campaign that is designed to do just that … create buzz. Which is does. Brilliantly. Secondly, I don’t think the people behind the campaign ever intended to ‘spam’ people, but I also don’t think they foresaw just how global this campaign would go. Doesn’t the mere essence of ‘spam’ suggest some kind of intent? I guess there’s a fine line between buzz marketing and spam, but in this instance I’m sitting firmly in the buzz marketing camp.

By: Tyson

Tyson — Thu, 02 Jul 2009 18:33:16 +0000

What a great idea. It’s very exciting to see something like this and watching their twitter account gain followers. I blogged about their brilliance too!

Cheers,
Tyson