Comments on: How to use Twitter as a marketing tool

By: Gemma Went

Gemma Went — Wed, 26 Jan 2011 08:33:21 +0000

Hi Nina, this is a common question I hear from businesses. I think you need to assume that people are doing this whether you help them or not, so instead of worrying about that why not focus on communicating the benefits of using your service instead of going directly (so the checks that you guys make, time saving etc) and work to build your customer base by providing a great service to them. Of course you can also use these platforms to learn from your customers about what they need from a business such as yours, which is a great service improvement tool, they could even help you come up with ideas you haven’t thought about. It will be far more beneficial for you to be part of that conversation, even if it is happening between the landlords and tenants, than not.

By: Nina

Nina — Tue, 25 Jan 2011 11:26:08 +0000

Hi,

I am running a small estate agents in a very small community where everybody seems to know everybody! I am very interested in using facebook and twitter as a marketing tool for my business, but as yet have resisted as I have concerns about introducing potential landlords to potential tenants via twitter or facebook and cutting myself out of the deal! Do you have any tips for me to stop this happening?

Thanks.

By: Gemma Went

Gemma Went — Tue, 10 Aug 2010 11:13:34 +0000

Hi Malcolm, and thanks very much for such a lovely comment. Reading stuff like that makes it all worthwhile

And yes, that’s exactly what I try to do with my clients.

By: Malcolm Sleath

Malcolm Sleath — Sat, 31 Jul 2010 09:29:01 +0000

First, thanks for the clarity with which you communicate. I found this post through a complex series of links which started with someone I follow on Twitter, led to a conference programme in which you were featured, and from there to your Twitter profile. Your Twitter landing page blew me away for two reasons.

The first was the clarity to which I have already referred; the second was that it gently but firmly pointed out to me that I had not thought through what I was doing. So I followed the signpost to this blog entry.

On subscribing to the blog, I immediately found something else that was timely and relevant (about attracting traffic to a blog).

So, in the space of twenty minutes or so, I have gone from a complete lack of awareness about you and Red Cube, to finding a source of valuable information that I want to make sure I am plugged into.

If you can show your clients how to do what you do half as well as you do it, I think they will be getting good value.

I hope you enjoyed your holiday!

By: Gemma Went

Gemma Went — Thu, 29 Apr 2010 12:35:42 +0000

Wow, a year ago! That went quick. I feel a new blog post coming on. Thanks for the idea

Watch this space

By: Katie Colbourne

Katie Colbourne — Thu, 29 Apr 2010 12:31:22 +0000

Hi Gemma,

it is now nearly a year later – just wondered if you had any further learnings on this you’d like to share or whether you’ve worked out how to quantify the ROI you get from twitter?

Hope you’re well.

thanks
Katie xx

By: rollergirl

rollergirl — Fri, 11 Sep 2009 18:22:51 +0000

Thanks for this – great post. (Found it via @VolumeGroup)

By: Prabhakar Prasad

Prabhakar Prasad — Fri, 04 Sep 2009 20:46:07 +0000

Dear Gemma,

It was pleasure to read your post.. I really like it and going to forward my boss

Twitter of course revolutionized the connected term.

@prabhakarjsr happy to follow you Thanks

By: redcubemarketing

redcubemarketing — Thu, 03 Sep 2009 16:23:34 +0000

Good to have you aboard Ben. Glad it was useful.

By: housingdabble

housingdabble — Wed, 02 Sep 2009 13:26:32 +0000

Hi Gemma,

Really great post and I love the idea of creating a ‘how I use twitter’ landing page for your potential twitter followers to find out what you tweet about etc.

I’ll be sure to follow you

Ben