Gemma Went

Another day, another gem to share. I know, I’m too good to you.

This time it’s a slideshow from a guy who really knows his stuff. I follow Olivier Blanchard’s blog avidly and recommend that you do too. Not only does he get brands, but he totally gets how to harness social media from a brand perspective. Recently he’s focused (perhaps obsessively – but I like that in him) on  how we achieve, and prove, ROI in social media,  a hot topic right now. If you read back over his blog you’ll see a range of posts on this subject that have sparked great conversation, so it’s worth browsing through the comments.