Gemma Went

I’ve been doing some research on social media usage for a client’s business case project and came across this useful slideshare presentation from Tom Smith at Trendstream (@tomtrendstream on Twitter).

It’s a presentation he gave to the IAB Europe Social Media Research Showcase in October 2009. His presentation looked at Social Media involvement across Europe, motivations to get online, the impact of social media and the evolution needed from companies and brands.

There are some great stats and findings that I thought I’d share with you here. I’m particularly liking the distinction between the social media hype and reality, something we all need to pay more attention to. Looking at different motivations is also interesting, a key factor in understanding your audience.

He goes into more detail on the implications of his findings here.

And Tom, if you get a ping back from this link. Thanks very much.