Two great series: Running a social media program and Social media measurement
Both deal with the subject of social media and give some great advice on how to do it well. The first series is from @mattsingley entitled “6 things you need to know about running a social media program”. These are less tactical, more advisory and contain some great points. You can find his blog here.
6 things you need to know about running a social media program: The client
6 Things You Need To Know About Running A Social Media Program: The Product
6 Things You Need To Know About Running A Social Media Program: The Audience
6 Things You Need To Know About Running A Social Media Program: The Channels
6 Things You Need To Know About Running A Social Media Program: Other Pros
6 Things You Need To Know About Running A Social Media Program: Yourself
The second is from @ambercadabra on “Practical Social Media Measurement”. Now I’m a big fan of this lady, she knows her stuff. This series is full of great advice on the tricky area of social media measurement. Amber’s blog can be found here.
Practical Social Media Measurement: A New Series
Practical Social Media Measurement: Awareness, Attention, Reach
Practical Social Media Measurement: Leads, Conversions, Sales
Practical Social Media Measurement: Cost Savings
I hope you found them useful. I’ll be sure to share more as I find them.
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[...] Two great series: Running a social media program and Social media measurement by Gemma Went — I thought it would be nice to include a blog post that also shares lists of [...]
Hi Gemma – Thanks for sharing this, very good reading! I had read Amber Naslund’s measurement series which was excellent but hadn’t seen Matt Singley’s posts. I thought his first in the series (Client) was important as this is often overlooked or people expect the client to fit into their way of communicating or reporting, when you need to be nimble enough to adapt your processes for each client…
Nice one!
Glad it was of use
I saw this last week and intended to comment..but then got dragged into some sort of marketing debacle
Many thanks for including my posts here, I really appreciate it. You’ve got an amazing blog, I’m hooked!
Thanks Matt, that’s quite a compliment. These marketing debacles are a nightmare aren’t they