Gemma Went

The social media results debate continues to rumble on, with many people struggling to get a handle on how to measure social activity. This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. It really is a great framework and something that will help if you’re one of those struggling with your own analysis. I’ve shared stuff from Altimeter a few times and this white paper is one of the best. I hope you find it useful.

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