Gemma Went

I stumbled upon this fantastic presentation by Paul Adams. It totals 216 pages in all, but don’t be put off by that, it’s definitely worth the time investment.

Paul takes a look at the psychology of being social and how that works with both online and offline. My own view is that there are no online and offline worlds, just one world that combines the two. Paul looks at how this works and what we need to understand to ensure we make the most of this world. There are also some interesting stats. Enjoy.