Gemma Went

I did a (very) quick presentation on developing a social media strategy at Media 140 recently. After receiving a bunch of questions and having some great conversations on the subject, I was prompted to write a series on it, covering each aspect of how I develop a strategy. So, my friends, the series will start next week and will cover:

• Checklist: Is social media right for you?
• Getting buy in
• Identifying goals and objectives
• Finding your audiences
• Developing tactics
• The content strategy
• Metrics and measurement
• Defining resources
• Guidelines and training
• Ongoing management and beyond

I hope you find it useful. If I’ve not included anything in this list that you’d like to see covered, let me know in the comments below.