Developing a social media strategy
Posted by Gemma Went on 16/11/2011 · 5 Comments
Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. They were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re also available as a
free ebook if you find that easier to digest.
Getting Buy In
Identifying Goals and Objectives
Finding Your Audiences
Developing Tactics
Metrics and Measurement
The Content Plan
Defining Your Resources
Guidelines and Training
Ongoing Management and Beyond
I hope these are a useful resource. Of course if you’d like to add anything, hit the comments box below.
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You are absolutely right every blogger wants to generate traffic on their blogs. Quality blogs get audience easily and quality comment also approved quickly. Some tips that helps the commenter to make the comment more valuable. First always leave only one comment per blog. Comment on quality blogs only. Most important give compliment to blogger before to start write something about blog.
Social Media is not a fad. Embrace it or get left in the dust !
Well said
Having quality content on social media feeds is so important. It’s easy to fall under the impression that just because a tweet is 140 characters, it’s not as important as a blog or article – but those 140 characters can have a lot of impact!
Thanks for the article – great tips
No problem, and thanks.