The role of social media in brand storytelling
I thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. I hope you enjoy it … Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form … Read more
Top 30 social media, marketing, pr blogs
I spend a lot of time on the web. Most of it reading my rss reader and soaking up the content supplied by my favourite and highly respected bloggers who write about social media, marketing and pr. I have a few of them listed under ‘sites we love’, but it isn’t the full list. So … Read more
The basics of Social Media ROI from Olivier Blanchard
Another day, another gem to share. I know, I’m too good to you. This time it’s a slideshow from a guy who really knows his stuff. I follow Olivier Blanchard’s blog avidly and recommend that you do too. Not only does he get brands, but he totally gets how to harness social media from a … Read more
Cube Conversations: We talk digital branding with Saatchi and Saatchi Design’s Ashley Goodall
Welcome to another Cube Conversation, where we get stuck into a chat with someone interesting in the industry. This time round I (Gemma Went) had an interesting chat with Saatchi & Saatchi Design’s Ashley Goodall on taking a brand across the digital sphere.
26 marketing activities you can do yourself
Are you struggling to manage your marketing activities inhouse with no staff or external support? Here’s my top 26 you can do yourself to get you on your way.
It’s time to embrace a new kind of brand transparency
I recently read a blog post about a Starbucks social media campaign that went awry (click here to read the full story). In short, it talks about the campaign being hijacked by a film maker that had been working on an anti-Starbucks film that features employees and argues that the company has unfair labour practices.
To tweet or not to tweet, that is the question. How useful is Twitter in B2B marketing?
Twitter can be a powerful part of the B2B marketing tool kit.
Business leaders say branding is key to recovery
Excerpt from Design Week Online : A number of UK companies see a successful rebrand as a key way of weathering the recession, according to new research. Read more …
