Case Study Crunch: Retail Social Media Case Studies
In retail, social media is everywhere. Whether online or offline, onscreen or in the shops, current trends in geo-location, group buying, mobile payments and more is revealing a staggering change in consumer behaviour, as well as an overall growing dependency on the digital sphere.
Case Study Crunch: FMCG Social Media Case Studies
Over the past year or so, FMCG’s have had their fair share of social media successes and failures. In an industry where engaging with online communities and delving into the latest digital technologies doesn’t come all that naturally, FMCG’s have struggled to keep up with the social media scene – with some emerging more triumphantly … Read more
Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More)
The entertainment industry’s relationship with social media is changing -and fast. With the industry getting its own Twitter dashboard, American Idol’s weekly outcomes being predicted by SM stats and Twilight’s Facebook Fan page reaching 5 million and counting, proof of the SM-Entertainment (r)evolution is everywhere: Social Media Use on the Rise in TV Newsrooms [STATS] // Mashable … Read more
Case Study Crunch: Social Media Case Studies in IT and Technical
Following the success of last week’s Case Study Crunch: Food & Drink, Part 1, this week’s post is a rather different kettle of fish: IT and technical.
Case Study Crunch: Social Media Case Studies in Food & Drink, Part 1
As social media advocates, professionals and devotees, we’re all aware of how powerful social media can be and what the right mix of tools can do for all kinds of businesses. However, providing industry-related success stories and off-the-cuff examples for the more skeptical among us can at times be more challenging than we’d like to admit.
