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	<title>Gemma Went &#187; Marketing</title>
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		<title>Gemma Went &#187; Marketing</title>
		<link>http://gemmawent.com</link>
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		<item>
		<title>Looking backwards and Forwards: What we&#8217;ve learnt in 2011 vs what&#8217;s next in 2012</title>
		<link>http://gemmawent.com/2011/12/21/looking-backwards-and-forwards-what-weve-learnt-in-2011-vs-whats-next-in-2012/</link>
		<comments>http://gemmawent.com/2011/12/21/looking-backwards-and-forwards-what-weve-learnt-in-2011-vs-whats-next-in-2012/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 16:48:15 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[2011 comms review]]></category>
		<category><![CDATA[2011 learnings]]></category>
		<category><![CDATA[2011 trends]]></category>
		<category><![CDATA[2012 comms forecast]]></category>
		<category><![CDATA[2012 predictions]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3471</guid>
		<description><![CDATA[This time last year I ran a &#8216;looking backwards and forwards&#8216; post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? What is your one key comms forecast for 2012?&#160;&#8230; <a href="http://gemmawent.com/2011/12/21/looking-backwards-and-forwards-what-weve-learnt-in-2011-vs-whats-next-in-2012/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3471&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/12/21/looking-backwards-and-forwards-what-weve-learnt-in-2011-vs-whats-next-in-2012/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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			<media:title type="html">penguins</media:title>
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		<item>
		<title>Infographic: The psychology of social commerce</title>
		<link>http://gemmawent.com/2011/12/05/infographic-the-psychology-of-social-commerce/</link>
		<comments>http://gemmawent.com/2011/12/05/infographic-the-psychology-of-social-commerce/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 11:45:56 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[infographics]]></category>
		<category><![CDATA[social commerce]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3440</guid>
		<description><![CDATA[Now this is a nice infographic that looks at the psychology of social commerce (or in other words, it looks at our behaviour and what drive us to purchase online). I can certainly relate to this and rely on reviews and recommendations of my peers for most purchases. In fact I rarely search for anything&#160;&#8230; <a href="http://gemmawent.com/2011/12/05/infographic-the-psychology-of-social-commerce/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3440&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/12/05/infographic-the-psychology-of-social-commerce/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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		<media:content url="http://www.tabjuice.com/wp-content/uploads/2011/11/Tabjuice_Psychology.jpg" medium="image">
			<media:title type="html">Social Commerce Psychology of Shoppers</media:title>
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	</item>
		<item>
		<title>The best advent calendar. Ever.</title>
		<link>http://gemmawent.com/2011/12/02/the-best-advent-calendar-ever/</link>
		<comments>http://gemmawent.com/2011/12/02/the-best-advent-calendar-ever/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 14:03:09 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Awesome stuff]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3432</guid>
		<description><![CDATA[I had to share this. Had to I tell thee. The master of finding awesome stuff (aka James Whatley) shared this on Twitter yesterday and I fell in love. It&#8217;s brilliant. It&#8217;s now on my bookmark bar so I can visit it daily and smile. I suggest you do the same. Click here to see&#160;&#8230; <a href="http://gemmawent.com/2011/12/02/the-best-advent-calendar-ever/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3432&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/12/02/the-best-advent-calendar-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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			<media:title type="html">The art of dancing</media:title>
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	</item>
		<item>
		<title>Chat comes to Twitter in the form of Bonfire</title>
		<link>http://gemmawent.com/2011/11/22/chat-comes-to-twitter-in-the-form-of-bonfire/</link>
		<comments>http://gemmawent.com/2011/11/22/chat-comes-to-twitter-in-the-form-of-bonfire/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 16:58:52 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tools and Apps]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Bonfire]]></category>
		<category><![CDATA[Twitter Chat]]></category>
		<category><![CDATA[Twitter IM]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3413</guid>
		<description><![CDATA[Ok, so I know we already chat on Twitter (that&#8217;s the point, right?) but a nifty little tool called Bonfire was launched today that allows you to add a plugin to your twitter.com profile that provides an instant messaging service for your contacts. Go here to download Bonfire to your browser. Why would we bother?&#160;&#8230; <a href="http://gemmawent.com/2011/11/22/chat-comes-to-twitter-in-the-form-of-bonfire/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3413&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/11/22/chat-comes-to-twitter-in-the-form-of-bonfire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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			<media:title type="html">Bonfire</media:title>
		</media:content>
	</item>
		<item>
		<title>I&#8217;m going to tell you a story &#8230;</title>
		<link>http://gemmawent.com/2011/05/04/im-going-to-tell-you-a-story/</link>
		<comments>http://gemmawent.com/2011/05/04/im-going-to-tell-you-a-story/#comments</comments>
		<pubDate>Wed, 04 May 2011 16:20:18 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=3063</guid>
		<description><![CDATA[Once upon a time, in September last year, I embarked on a journey with a new client. This new client was a new agency, an exciting new agency at that. Why so exciting, I hear you ask? Well, this new agency had a new model at its core. A model that uncovers and shares brand stories.&#160;&#8230; <a href="http://gemmawent.com/2011/05/04/im-going-to-tell-you-a-story/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3063&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/05/04/im-going-to-tell-you-a-story/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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	</item>
		<item>
		<title>If you aren&#8217;t using social media to become a better company, you aren&#8217;t using it right</title>
		<link>http://gemmawent.com/2011/03/28/if-you-arent-using-social-media-to-become-a-better-company-you-arent-using-it-right/</link>
		<comments>http://gemmawent.com/2011/03/28/if-you-arent-using-social-media-to-become-a-better-company-you-arent-using-it-right/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 14:30:29 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Olivier Blanchard]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=3042</guid>
		<description><![CDATA[I happened upon a rather useful deck earlier and it&#8217;s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you&#8217;ve not heard about it, Social Media ROI is a must have for&#160;&#8230; <a href="http://gemmawent.com/2011/03/28/if-you-arent-using-social-media-to-become-a-better-company-you-arent-using-it-right/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3042&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/03/28/if-you-arent-using-social-media-to-become-a-better-company-you-arent-using-it-right/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>Top 10 Social Media, PR and Marketing Links of the Month: December</title>
		<link>http://gemmawent.com/2011/01/07/top-10-social-media-pr-and-marketing-links-of-the-month-december/</link>
		<comments>http://gemmawent.com/2011/01/07/top-10-social-media-pr-and-marketing-links-of-the-month-december/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 09:33:33 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[top 10 social media marketing pr links]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=2945</guid>
		<description><![CDATA[Ok, you got me. I haven&#8217;t done this for ages (since August). All I can do is apologise (hey, I&#8217;m only human). With that done, I&#8217;m back with my Top 10 links of the previous month. New readers, these are the most popular links I share on Twitter (some mine, mostly other clever folk), so&#160;&#8230; <a href="http://gemmawent.com/2011/01/07/top-10-social-media-pr-and-marketing-links-of-the-month-december/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=2945&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/01/07/top-10-social-media-pr-and-marketing-links-of-the-month-december/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>What would YOU like to read here?</title>
		<link>http://gemmawent.com/2011/01/05/what-would-you-like-to-read-here/</link>
		<comments>http://gemmawent.com/2011/01/05/what-would-you-like-to-read-here/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 10:30:36 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=2920</guid>
		<description><![CDATA[Photo by Bixtentro I&#8217;ve been a tad behind with things over the festive period and my editorial calendar needs some love and attention (well, it happens to the best of us). I&#8217;ve had a few ideas of things I&#8217;d love to share with you, but thought I&#8217;d open it up to you guys &#8230; the&#160;&#8230; <a href="http://gemmawent.com/2011/01/05/what-would-you-like-to-read-here/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=2920&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/01/05/what-would-you-like-to-read-here/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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			<media:title type="html">question mark</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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		<item>
		<title>Looking backwards and forwards: What we&#8217;ve learnt in 2010 vs what&#8217;s next in 2011</title>
		<link>http://gemmawent.com/2010/12/20/looking-backwards-and-forwards-what-weve-learnt-in-2010-vs-whats-next-in-2011/</link>
		<comments>http://gemmawent.com/2010/12/20/looking-backwards-and-forwards-what-weve-learnt-in-2010-vs-whats-next-in-2011/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 15:02:11 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[2010 learnings]]></category>
		<category><![CDATA[2011 trends]]></category>
		<category><![CDATA[communications]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=2854</guid>
		<description><![CDATA[Here&#8217;s my obligatory trends post. But lo, it&#8217;s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and asked these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast&#160;&#8230; <a href="http://gemmawent.com/2010/12/20/looking-backwards-and-forwards-what-weve-learnt-in-2010-vs-whats-next-in-2011/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=2854&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2010/12/20/looking-backwards-and-forwards-what-weve-learnt-in-2010-vs-whats-next-in-2011/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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			<media:title type="html">search</media:title>
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		<title>Top 10 Social Media, PR and Marketing Links of the Month: August</title>
		<link>http://gemmawent.com/2010/09/06/top-10-social-media-pr-and-marketing-links-of-the-month-august/</link>
		<comments>http://gemmawent.com/2010/09/06/top-10-social-media-pr-and-marketing-links-of-the-month-august/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 13:35:50 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[top 10 social media marketing pr links]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=2535</guid>
		<description><![CDATA[Here are the top ten links our Twitter followers found most interesting last month. Pleased that a post on good website practice is number one, something often overlooked but so important. 5 Items to Delete From Your Website Today PR&#8217;s Use of Digital Media Think negative comments/reviews online hurt your company? Guess again How Your&#160;&#8230; <a href="http://gemmawent.com/2010/09/06/top-10-social-media-pr-and-marketing-links-of-the-month-august/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=2535&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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