Infographic: Social Media ROI
It appears I’m in a caring sharing mood at the moment. And it’s all about infographics. Found this one on social media ROI, a contentious issue for many budget holders. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think? If social media is still fairly new for you, my social media strategy … Read more
A framework for measuring social media
Measuring social media and ROI are hot topics right now. Hotter than hot in fact. I have my own framework for measuring activity both on and offline (which is constantly developing), however I rather like this one by Richard Pentin which both explains his framework and gives a handy example. How are you measuring your … Read more
Social Marketing Analytics: a great report from Altimeter
The social media results debate continues to rumble on, with many people struggling to get a handle on how to measure social activity. This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. It really is a great framework and something that will help if you’re … Read more
Two great series: Running a social media program and Social media measurement
I’ve followed a few fantastic series recently on blogs I ready religiously. Three of them I wanted to share here, but as one is not yet complete, I’m going to start with the first two (will add the other when it’s done).
