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	<title>Gemma Went &#187; Measurement</title>
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		<title>Gemma Went &#187; Measurement</title>
		<link>http://gemmawent.com</link>
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		<title>Infographic: Social Media ROI</title>
		<link>http://gemmawent.com/2011/09/22/infographic-social-media-roi/</link>
		<comments>http://gemmawent.com/2011/09/22/infographic-social-media-roi/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 10:50:20 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media ROI]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3279</guid>
		<description><![CDATA[It appears I&#8217;m in a caring sharing mood at the moment. And it&#8217;s all about infographics. Found this one on social media ROI, a contentious issue for many budget holders. The &#8216;Proven Platforms and Emerging Trends&#8217; is interesting. What do you think? If social media is still fairly new for you, my social media strategy&#160;&#8230; <a href="http://gemmawent.com/2011/09/22/infographic-social-media-roi/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3279&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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		<title>A framework for measuring social media</title>
		<link>http://gemmawent.com/2010/08/24/a-framework-for-measuring-social-media/</link>
		<comments>http://gemmawent.com/2010/08/24/a-framework-for-measuring-social-media/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 09:15:56 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=2480</guid>
		<description><![CDATA[Measuring social media and ROI are hot topics right now. Hotter than hot in fact. I have my own framework for measuring activity both on and offline (which is constantly developing), however I rather like this one by Richard Pentin which both explains his framework and gives a handy example. How are you measuring your&#160;&#8230; <a href="http://gemmawent.com/2010/08/24/a-framework-for-measuring-social-media/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=2480&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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		<title>Social Marketing Analytics: a great report from Altimeter</title>
		<link>http://gemmawent.com/2010/05/06/social-marketing-analytics-a-great-report-from-altimeter/</link>
		<comments>http://gemmawent.com/2010/05/06/social-marketing-analytics-a-great-report-from-altimeter/#comments</comments>
		<pubDate>Thu, 06 May 2010 10:00:58 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Altimetere]]></category>
		<category><![CDATA[social media measurement]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=1418</guid>
		<description><![CDATA[The social media results debate continues to rumble on, with many people struggling to get a handle on how to measure social activity. This white paper from Altimeter looks at this in detail, exploring Altimeter&#8217;s framework for measuring results in social media. It really is a great framework and something that will help if you&#8217;re&#160;&#8230; <a href="http://gemmawent.com/2010/05/06/social-marketing-analytics-a-great-report-from-altimeter/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=1418&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Gemma Went</media:title>
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		<title>Two great series: Running a social media program and Social media measurement</title>
		<link>http://gemmawent.com/2010/02/14/two-great-series-on-running-a-social-media-program-and-social-media-measurement/</link>
		<comments>http://gemmawent.com/2010/02/14/two-great-series-on-running-a-social-media-program-and-social-media-measurement/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 20:53:06 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[social media measurement]]></category>
		<category><![CDATA[social media programs]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=1019</guid>
		<description><![CDATA[I&#8217;ve followed a few fantastic series recently on blogs I ready religiously. Three of them I wanted to share here, but as one is not yet complete, I&#8217;m going to start with the first two (will add the other when it&#8217;s done). Both deal with the subject of social media and give some great advice&#160;&#8230; <a href="http://gemmawent.com/2010/02/14/two-great-series-on-running-a-social-media-program-and-social-media-measurement/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=1019&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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