Look before you leap – article on Reputation Online
As the world and his dog shepherds businesses into the digital space before they ‘miss out’ (on what exactly? it’s not going anywhere), it seems some have lost site of the fundamentals … read the full piece on Reputation Online
26 marketing activities you can do yourself
Are you struggling to manage your marketing activities inhouse with no staff or external support? Here’s my top 26 you can do yourself to get you on your way.
It’s time to embrace a new kind of brand transparency
I recently read a blog post about a Starbucks social media campaign that went awry (click here to read the full story). In short, it talks about the campaign being hijacked by a film maker that had been working on an anti-Starbucks film that features employees and argues that the company has unfair labour practices.
We have a shiny new client in the form of Loft Digital
We’re pleased as punch to announce that we’re working with the lovely people at Loft Digital, a rather fabulous web design company that we like to describe as ‘geeks with flair’. Innovative, business savvy, smart and fun, Loft have taken us on to manage their PR. So we’re going to be telling the world just … Read more
To tweet or not to tweet, that is the question. How useful is Twitter in B2B marketing?
Twitter can be a powerful part of the B2B marketing tool kit.
Writing a press release
It’s not rocket science. But there are a few rules to follow that can mean the difference between your news being published or not. So here are a few do’s and don’ts.
