Developing a social media strategy
Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. They were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more
Free social media strategy ebook
As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. This has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, … Read more
The social media strategy series: Ongoing management and beyond
This is the final post in our social media strategy series. So far we’ve covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Defining your resources Guidelines and training Once … Read more
The social media strategy series: Guidelines and Training
Photo by Jurvetson This is the penultimate post in our social media strategy series and it’s been a long time coming. This also means that the series ebook will be out in a couple of weeks for those of you that have signed up for it. If you haven’t already, pop your details here and … Read more
The social media strategy series: Defining your resources
We’re almost at the end of our social media strategy series, which has covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Now we’re going to look at how you … Read more
The social media strategy series: The content plan
Next up in our social media strategy series is content planning. So far we’ve: Looked at whether social media is right for your business Worked out how to get buy in Identified goals and objectives Found our audiences Developed tactics Looked at how your measure your activities Now you understand which social media activities you’re … Read more
The social media strategy series: Metrics and Measurement
The next post in our social media strategy series looks at the all important ‘metrics and measurement’. The ROI bit. Ahead of this we’ve: Looked at whether social media is right for your business Worked out how to get buy in Identified goals and objectives Found our audiences Developed tactics Once you’ve developed your social … Read more
The social media strategy series: Developing tactics
Photo by John Morgan Welcome to the fifth in our social media strategy series. Next up we’re looking at the tactics. Note how we’re only looking at that now, ahead of this we have: Looked at whether social media is right for your business Worked out how to get buy in Identified goals and objectives … Read more
The social media strategy series: Finding your audiences
The next post in our social media strategy series is all about finding your audiences. If you’ve missed the previous posts in this series, you can find them here: Is social media right for your business? Getting buy in Identifying goals and objectives So by now you’ve ascertained that the people you want to connect … Read more
The social media strategy series: Identifying goals and objectives
Photo by dr. hanz After a short break, I’m back with the third in the social media strategy series. Next up: Identifying Goals and Objectives. If you missed the first two head here. Once you’re sure that social media is right for your business and gained necessary buy-in, the next step is to identify your … Read more
