Social media management systems: A comparison
I just read a very handy post on We Are Social’s blog detailing a recent report by Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. … Read more
Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012
This time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? What is your one key comms forecast for 2012?
My tool de jour: Buffer
Most social folk tend to have their own special way of doing things. A suite of favourite platforms, a certain way of using them and the tools that tie it all together. I’m no different. A big part of my social strategy is to curate and share interesting content and I have a list of … Read more
Bookmark this: Free Royalty Stock Photo Websites
Regular bloggers, or creators of PowerPoint/Keynote presentations will know that finding free imagery to contextualise your content can be a long process. I was going through this myself this morning for a deck I’m in the middle of. So to make the process quicker, I went to all sites I know of that provide free … Read more
Chat comes to Twitter in the form of Bonfire
Ok, so I know we already chat on Twitter (that’s the point, right?) but a nifty little tool called Bonfire was launched today that allows you to add a plugin to your twitter.com profile that provides an instant messaging service for your contacts. Go here to download Bonfire to your browser.
Developing a social media strategy
Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. They were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more
Workshop: How to set up and manage a social media campaign
Myself and the wonderful Tiffany St James(who is fast becoming my partner in crime) are running a session entitled ‘How to set up and manage a social media campaign‘ in London this Wednesday with the Guardian. The session is aimed at managers of small to medium-sized businesses and communication managers in the private, public or … Read more
The role of social media in brand storytelling
I thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. I hope you enjoy it … Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form … Read more
Getting the most out of Linked In Groups
The lovely folk at the Design Business Association asked me to share some tips on how their Linked In Group members could make the most of the community. Here are my thoughts …
Infographic: Social Media ROI
It appears I’m in a caring sharing mood at the moment. And it’s all about infographics. Found this one on social media ROI, a contentious issue for many budget holders. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think? If social media is still fairly new for you, my social media strategy … Read more
