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	<title>Gemma Went &#187; Social Media</title>
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		<title>Gemma Went &#187; Social Media</title>
		<link>http://gemmawent.com</link>
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		<title>Social media management systems: A comparison</title>
		<link>http://gemmawent.com/2012/01/06/which-system-to-use-to-manage-your-social-media-activities/</link>
		<comments>http://gemmawent.com/2012/01/06/which-system-to-use-to-manage-your-social-media-activities/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 13:21:38 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tools and Apps]]></category>
		<category><![CDATA[social media management systems]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3504</guid>
		<description><![CDATA[I just read a very handy post on We Are Social&#8217;s blog detailing a recent report by  Altimeter&#8217;s Jeremiah Owyang comparing Social Media Management Systems. &#8220;A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube.&#160;&#8230; <a href="http://gemmawent.com/2012/01/06/which-system-to-use-to-manage-your-social-media-activities/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3504&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2012/01/06/which-system-to-use-to-manage-your-social-media-activities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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			<media:title type="html">Screen Shot 2012-01-06 at 13.31.00</media:title>
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	</item>
		<item>
		<title>Looking backwards and Forwards: What we&#8217;ve learnt in 2011 vs what&#8217;s next in 2012</title>
		<link>http://gemmawent.com/2011/12/21/looking-backwards-and-forwards-what-weve-learnt-in-2011-vs-whats-next-in-2012/</link>
		<comments>http://gemmawent.com/2011/12/21/looking-backwards-and-forwards-what-weve-learnt-in-2011-vs-whats-next-in-2012/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 16:48:15 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[2011 comms review]]></category>
		<category><![CDATA[2011 learnings]]></category>
		<category><![CDATA[2011 trends]]></category>
		<category><![CDATA[2012 comms forecast]]></category>
		<category><![CDATA[2012 predictions]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3471</guid>
		<description><![CDATA[This time last year I ran a &#8216;looking backwards and forwards&#8216; post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? What is your one key comms forecast for 2012?&#160;&#8230; <a href="http://gemmawent.com/2011/12/21/looking-backwards-and-forwards-what-weve-learnt-in-2011-vs-whats-next-in-2012/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3471&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/12/21/looking-backwards-and-forwards-what-weve-learnt-in-2011-vs-whats-next-in-2012/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
		</media:content>

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			<media:title type="html">penguins</media:title>
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	</item>
		<item>
		<title>My tool de jour: Buffer</title>
		<link>http://gemmawent.com/2011/12/19/my-tool-de-jour-buffer/</link>
		<comments>http://gemmawent.com/2011/12/19/my-tool-de-jour-buffer/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 10:51:54 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tools and Apps]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Buffer]]></category>
		<category><![CDATA[Facebook status update scheduling]]></category>
		<category><![CDATA[Tweet Scheduling]]></category>
		<category><![CDATA[Twitter tools]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3456</guid>
		<description><![CDATA[Most social folk tend to have their own special way of doing things. A suite of favourite platforms, a certain way of using them and the tools that tie it all together. I&#8217;m no different. A big part of my social strategy is to curate and share interesting content and I have a list of&#160;&#8230; <a href="http://gemmawent.com/2011/12/19/my-tool-de-jour-buffer/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3456&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/12/19/my-tool-de-jour-buffer/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
		</media:content>

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			<media:title type="html">Buffer</media:title>
		</media:content>
	</item>
		<item>
		<title>Bookmark this: Free Royalty Stock Photo Websites</title>
		<link>http://gemmawent.com/2011/11/25/bookmark-this-free-royalty-stock-photo-websites/</link>
		<comments>http://gemmawent.com/2011/11/25/bookmark-this-free-royalty-stock-photo-websites/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 12:03:31 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[bookmarking]]></category>
		<category><![CDATA[free imagery]]></category>
		<category><![CDATA[free stock imagery]]></category>
		<category><![CDATA[royalty free imagery]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3421</guid>
		<description><![CDATA[Regular bloggers, or creators of PowerPoint/Keynote presentations will know that finding free imagery to contextualise your content can be a long process. I was going through this myself this morning for a deck I&#8217;m in the middle of. So to make the process quicker, I went to all sites I know of that provide free&#160;&#8230; <a href="http://gemmawent.com/2011/11/25/bookmark-this-free-royalty-stock-photo-websites/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3421&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/11/25/bookmark-this-free-royalty-stock-photo-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
		</media:content>

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			<media:title type="html">smiling man</media:title>
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	</item>
		<item>
		<title>Chat comes to Twitter in the form of Bonfire</title>
		<link>http://gemmawent.com/2011/11/22/chat-comes-to-twitter-in-the-form-of-bonfire/</link>
		<comments>http://gemmawent.com/2011/11/22/chat-comes-to-twitter-in-the-form-of-bonfire/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 16:58:52 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tools and Apps]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Bonfire]]></category>
		<category><![CDATA[Twitter Chat]]></category>
		<category><![CDATA[Twitter IM]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3413</guid>
		<description><![CDATA[Ok, so I know we already chat on Twitter (that&#8217;s the point, right?) but a nifty little tool called Bonfire was launched today that allows you to add a plugin to your twitter.com profile that provides an instant messaging service for your contacts. Go here to download Bonfire to your browser. Why would we bother?&#160;&#8230; <a href="http://gemmawent.com/2011/11/22/chat-comes-to-twitter-in-the-form-of-bonfire/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3413&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/11/22/chat-comes-to-twitter-in-the-form-of-bonfire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
		</media:content>

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			<media:title type="html">Bonfire</media:title>
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	</item>
		<item>
		<title>Developing a social media strategy</title>
		<link>http://gemmawent.com/2011/11/16/developing-a-social-media-strategy/</link>
		<comments>http://gemmawent.com/2011/11/16/developing-a-social-media-strategy/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 20:42:38 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy Series]]></category>
		<category><![CDATA[social media ebook]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3401</guid>
		<description><![CDATA[Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. They were the most popular posts I&#8217;ve written and are still shared regularly. So, as they&#8217;re still relevant, I thought I&#8217;d publish them again for those that missed the series the first time round. They&#8217;re&#160;&#8230; <a href="http://gemmawent.com/2011/11/16/developing-a-social-media-strategy/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3401&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/11/16/developing-a-social-media-strategy/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
		</media:content>

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			<media:title type="html">The psychology of twitter</media:title>
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	</item>
		<item>
		<title>Workshop: How to set up and manage a social media campaign</title>
		<link>http://gemmawent.com/2011/11/07/3369/</link>
		<comments>http://gemmawent.com/2011/11/07/3369/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 10:07:47 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3369</guid>
		<description><![CDATA[Myself and the wonderful Tiffany St James(who is fast becoming my partner in crime) are running a session entitled &#8216;How to set up and manage a social media campaign&#8216; in London this Wednesday with the Guardian. The session is aimed at managers of small to medium-sized businesses and communication managers in the private, public or&#160;&#8230; <a href="http://gemmawent.com/2011/11/07/3369/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3369&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/11/07/3369/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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	</item>
		<item>
		<title>The role of social media in brand storytelling</title>
		<link>http://gemmawent.com/2011/10/18/the-role-of-social-media-in-brand-storytelling/</link>
		<comments>http://gemmawent.com/2011/10/18/the-role-of-social-media-in-brand-storytelling/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 10:46:12 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Aleksandr Orlov]]></category>
		<category><![CDATA[brand story]]></category>
		<category><![CDATA[brand storytelling]]></category>
		<category><![CDATA[Compare the Market]]></category>
		<category><![CDATA[Isaiah Mustafa social media]]></category>
		<category><![CDATA[Old Spice]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3341</guid>
		<description><![CDATA[I thought I&#8217;d share a recent post I published on Brand Republic&#8217;s The Wall on the role of social media in brand storytelling. I hope you enjoy it &#8230; Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form&#160;&#8230; <a href="http://gemmawent.com/2011/10/18/the-role-of-social-media-in-brand-storytelling/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3341&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/10/18/the-role-of-social-media-in-brand-storytelling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
		</media:content>

		<media:content url="http://gemmawent.files.wordpress.com/2011/10/story-books-big.jpg" medium="image">
			<media:title type="html">story books big</media:title>
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	</item>
		<item>
		<title>Getting the most out of Linked In Groups</title>
		<link>http://gemmawent.com/2011/10/14/getting-the-most-out-of-linked-in-groups/</link>
		<comments>http://gemmawent.com/2011/10/14/getting-the-most-out-of-linked-in-groups/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 13:28:53 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Linked In]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Linked In Etiquette]]></category>
		<category><![CDATA[Linked In Groups]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3320</guid>
		<description><![CDATA[The lovely folk at the Design Business Association asked me to share some tips on how their Linked In Group members could make the most of the community. Here are my thoughts &#8230; Linked In Groups are a superb place to connect and collaborate with existing communities that have a shared interest, raise your personal brand&#160;&#8230; <a href="http://gemmawent.com/2011/10/14/getting-the-most-out-of-linked-in-groups/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3320&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/10/14/getting-the-most-out-of-linked-in-groups/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
		</media:content>

		<media:content url="http://gemmawent.files.wordpress.com/2011/10/linkedin_logo1.jpg" medium="image">
			<media:title type="html">LinkedIn_logo</media:title>
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		<item>
		<title>Infographic: Social Media ROI</title>
		<link>http://gemmawent.com/2011/09/22/infographic-social-media-roi/</link>
		<comments>http://gemmawent.com/2011/09/22/infographic-social-media-roi/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 10:50:20 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media ROI]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://gemmawent.com/?p=3279</guid>
		<description><![CDATA[It appears I&#8217;m in a caring sharing mood at the moment. And it&#8217;s all about infographics. Found this one on social media ROI, a contentious issue for many budget holders. The &#8216;Proven Platforms and Emerging Trends&#8217; is interesting. What do you think? If social media is still fairly new for you, my social media strategy&#160;&#8230; <a href="http://gemmawent.com/2011/09/22/infographic-social-media-roi/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3279&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2011/09/22/infographic-social-media-roi/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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