Nielsen’s 2011 Q3 Social Media Report
Some great stuff here for you stat monkeys. Nielsen social-media-report View more presentations from Jennifer Pricci As usual this has a US bias, but there are some useful global stats included in this report. The UK snippet is interesting, showing that Tumblr, with 229.6 million page views, has the second most page views on any social … Read more
Infographic: The Growth of Social Media
Stumbled upon this useful infographic on The Huffington Post this morning (originally from The Search Engine Journal, hat tip to Joanne Jacobs for sharing on Twitter). Although these figures are US biased, it’s interesting to note the increase in growth rate in age ranges and demographics. A few points worthy of a mention: The steep … Read more
If you aren’t using social media to become a better company, you aren’t using it right
I happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for … Read more
Are You a Sizzling Taco or Going Down in Flames?
This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. Last month Taco Bell had a social PR disaster. Rumours spread online that their … Read more
What is social influence?
Photo by Paul Clarke Last week I took part in a hearty debate with Andrew Gerrard, Joanne Jacobs, Benjamin Ellis, Matt Rhodes and Azeem Azhar for social media week hosted by my friends at Likeminds. The clever folk at Brass got their mic’s on and recorded a few of us telling them what we feel … Read more
Free social media strategy ebook
As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. This has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, … Read more
Top 10 Social Media, PR and Marketing Links of the Month: December
Ok, you got me. I haven’t done this for ages (since August). All I can do is apologise (hey, I’m only human). With that done, I’m back with my Top 10 links of the previous month. New readers, these are the most popular links I share on Twitter (some mine, mostly other clever folk), so … Read more
Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011
Here’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and asked these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast … Read more
Why community matters
This is a guest post from James Ainsworth, marketing specialist at Alterian. This blog post may upset one or two of you. I’m sorry about that. I want to talk about coffee and realise I may well have lost a sizeable audience of tea drinkers before I’ve even got to the good part. You see, … Read more
Does the online social influence of others matter to you? If you’re in business, it should
This a guest post from Andrew Gerrard, an associate of Red Cube and business partner over at Article 8. Andrew is a social business consultant and digital strategist and we’ve been discussing the subject of online social influence for some time. Here’s his take on it and a very handy framework for developing an influencer … Read more
