My tool de jour: Buffer

Most social folk tend to have their own special way of doing things. A suite of favourite platforms, a certain way of using them and the tools that tie it all together. I’m no different. A big part of my social strategy is to curate and share interesting content and I have a list of … Read more

Chat comes to Twitter in the form of Bonfire

Ok, so I know we already chat on Twitter (that’s the point, right?) but a nifty little tool called Bonfire was launched today that allows you to add a plugin to your twitter.com profile that provides an instant messaging service for your contacts. Go here to download Bonfire to your browser.

The role of social media in brand storytelling

I thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. I hope you enjoy it … Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form … Read more

Free social media strategy ebook

As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. This has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, … Read more

Survey results: The top Twitter tools and apps

This is the second in the series of results that came out of my tools and apps survey a few weeks ago. The first post covered general social media tools. This second installment looks at the best Twitter tools, something you guys have been asking a lot about recently.

Retuning your Twitter dials

Photo by Mr Thinktank I went through a lengthy process last week. My Twitter streams had become populated by a few over sharers and I was missing out on important updates from people I’m keen to connect with. I decided to rethink how I listen to people. I didn’t want to unfollow the oversharers per … Read more

Listen, Share, Engage: Have You Got the Balance Right?

Twitter has made multitaskers of us all. From the moment we sign-in to the moment we sign-out, we become immersed in the following three activities: listening, sharing and engaging – and all at the same time. The only difference is, the time we spend on each.

Lovin’: Paper.Li

Whilst doing the usual morning scan of Facebook, I came across a sponsored link to a new Twitter app which grabbed my attention; it’s called Paper.Li.

Tip of the Week: Twitter Search

Those who use Twitter know that the real power is filtering the noise and listening to the conversations that are relevant to you. One of the best ways of doing this is the relatively unknown tool, Twitter Search. It allows you to filter through a variety of ways, not least by location (something I find … Read more

Tip of the Week: Hootsuite

So my tip of this week is Hootsuite, a fantastic Twitter client that allows you to manage various profiles (including Facebook, Linked In, WordPress and others). It can be used as your only Twitter client, but as I still favour Tweetdeck for that, I primiarly use it to schedule tweets. The reason I do this … Read more

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