If you aren’t using social media to become a better company, you aren’t using it right
I happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for … Read more
Does the online social influence of others matter to you? If you’re in business, it should
This a guest post from Andrew Gerrard, an associate of Red Cube and business partner over at Article 8. Andrew is a social business consultant and digital strategist and we’ve been discussing the subject of online social influence for some time. Here’s his take on it and a very handy framework for developing an influencer … Read more
The #CommsChat Social Media Strategy Special
On Monday 23 August at 8pm (UK time) I’ll be hosting the weekly #CommsChat. My topic of choice is, of course, social media strategy. Well it made sense while I’m in the middle of my social media strategy series. The skinny on the hour long Twitter chat is here and there will be a transcript … Read more
The social media strategy series: Identifying goals and objectives
Photo by dr. hanz After a short break, I’m back with the third in the social media strategy series. Next up: Identifying Goals and Objectives. If you missed the first two head here. Once you’re sure that social media is right for your business and gained necessary buy-in, the next step is to identify your … Read more
The social media strategy series: Getting Buy In
Photo by by renaissancechambara Welcome back to the second in my social media strategy series. If you missed the first one, Is social media right for your business?, pop back and have a read before reading this one.
The social media strategy series: Is social media right for your business?
Photo by laurakgibbs This is the first in my social media strategy series where I give a step by step guide to developing a social media strategy. This week, I’m looking at whether it’s right for your business.
The Social Media Strategy Series
I did a (very) quick presentation on developing a social media strategy at Media 140 recently. After receiving a bunch of questions and having some great conversations on the subject, I was prompted to write a series on it, covering each aspect of how I develop a strategy. So, my friends, the series will start … Read more
Kill The Five Year Plan: Is It Time To Unplan Your Business?
A guest post by Ian Sanders If there’s one thing we’ve learnt in this digital space, it’s that things can change. Just like that. A random tweet can produce an unanticipated business opportunity and your fortunes can change in an instant. Isn’t it time our approach to business planning reflected the realities of how we … Read more
Two great series: Running a social media program and Social media measurement
I’ve followed a few fantastic series recently on blogs I ready religiously. Three of them I wanted to share here, but as one is not yet complete, I’m going to start with the first two (will add the other when it’s done).
Top 30 social media, marketing, pr blogs
I spend a lot of time on the web. Most of it reading my rss reader and soaking up the content supplied by my favourite and highly respected bloggers who write about social media, marketing and pr. I have a few of them listed under ‘sites we love’, but it isn’t the full list. So … Read more
