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	<title>Gemma Went &#187; Strategy</title>
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		<title>Gemma Went &#187; Strategy</title>
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		<item>
		<title>If you aren&#8217;t using social media to become a better company, you aren&#8217;t using it right</title>
		<link>http://gemmawent.com/2011/03/28/if-you-arent-using-social-media-to-become-a-better-company-you-arent-using-it-right/</link>
		<comments>http://gemmawent.com/2011/03/28/if-you-arent-using-social-media-to-become-a-better-company-you-arent-using-it-right/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 14:30:29 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Olivier Blanchard]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=3042</guid>
		<description><![CDATA[I happened upon a rather useful deck earlier and it&#8217;s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you&#8217;ve not heard about it, Social Media ROI is a must have for&#160;&#8230; <a href="http://gemmawent.com/2011/03/28/if-you-arent-using-social-media-to-become-a-better-company-you-arent-using-it-right/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=3042&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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		<title>Does the online social influence of others matter to you? If you&#8217;re in business, it should</title>
		<link>http://gemmawent.com/2010/12/06/does-the-online-social-influence-of-others-matter-to-you-if-you%e2%80%99re-in-business-it-should/</link>
		<comments>http://gemmawent.com/2010/12/06/does-the-online-social-influence-of-others-matter-to-you-if-you%e2%80%99re-in-business-it-should/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 10:17:56 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Business advice]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[andrew gerrard]]></category>
		<category><![CDATA[blogger outreach]]></category>
		<category><![CDATA[fresh networks]]></category>
		<category><![CDATA[influencer program]]></category>
		<category><![CDATA[Online influence]]></category>
		<category><![CDATA[social media influence]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=2817</guid>
		<description><![CDATA[This a guest post from Andrew Gerrard, an associate of Red Cube and business partner over at Article 8. Andrew is a social business consultant and digital strategist and we&#8217;ve been discussing the subject of online social influence for some time. Here&#8217;s his take on it and a very handy framework for developing an influencer&#160;&#8230; <a href="http://gemmawent.com/2010/12/06/does-the-online-social-influence-of-others-matter-to-you-if-you%e2%80%99re-in-business-it-should/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=2817&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>10</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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			<media:title type="html">influence</media:title>
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			<media:title type="html">Andrew Gerrard</media:title>
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		<item>
		<title>The #CommsChat Social Media Strategy Special</title>
		<link>http://gemmawent.com/2010/08/22/the-commschat-social-media-strategy-special/</link>
		<comments>http://gemmawent.com/2010/08/22/the-commschat-social-media-strategy-special/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 18:53:33 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[#commschat]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=2485</guid>
		<description><![CDATA[On Monday 23 August at 8pm (UK time) I&#8217;ll be hosting the weekly #CommsChat. My topic of choice is, of course, social media strategy. Well it made sense while I&#8217;m in the middle of my social media strategy series. The skinny on the hour long Twitter chat is here and there will be a transcript&#160;&#8230; <a href="http://gemmawent.com/2010/08/22/the-commschat-social-media-strategy-special/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=2485&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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		<title>The social media strategy series: Identifying goals and objectives</title>
		<link>http://gemmawent.com/2010/08/19/the-social-media-strategy-series-identifying-goals-and-objectives-2/</link>
		<comments>http://gemmawent.com/2010/08/19/the-social-media-strategy-series-identifying-goals-and-objectives-2/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 08:46:27 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy Series]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[goals and objectives]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=2435</guid>
		<description><![CDATA[Photo by dr. hanz After a short break, I&#8217;m back with the third in the social media strategy series. Next up: Identifying Goals and Objectives. If you missed the first two head here. Once you&#8217;re sure that social media is right for your business and gained necessary buy-in, the next step is to identify your&#160;&#8230; <a href="http://gemmawent.com/2010/08/19/the-social-media-strategy-series-identifying-goals-and-objectives-2/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=2435&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2010/08/19/the-social-media-strategy-series-identifying-goals-and-objectives-2/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
	
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			<media:title type="html">goals and objectives</media:title>
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		<title>The social media strategy series: Getting Buy In</title>
		<link>http://gemmawent.com/2010/07/28/the-social-media-strategy-series-getting-buy-in/</link>
		<comments>http://gemmawent.com/2010/07/28/the-social-media-strategy-series-getting-buy-in/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 16:47:04 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy Series]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[social media business case]]></category>
		<category><![CDATA[social media buy in]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=2363</guid>
		<description><![CDATA[Photo by by renaissancechambara Welcome back to the second in my social media strategy series. If you missed the first one, Is social media right for your business?, pop back and have a read before reading this one. This series is targeted at those businesses thinking about using social media as comms tool, but are not&#160;&#8230; <a href="http://gemmawent.com/2010/07/28/the-social-media-strategy-series-getting-buy-in/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=2363&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>15</slash:comments>
	
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			<media:title type="html">Gemma Went</media:title>
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			<media:title type="html">yes</media:title>
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		<title>The social media strategy series: Is social media right for your business?</title>
		<link>http://gemmawent.com/2010/07/21/the-social-media-strategy-series-is-social-media-right-for-your-business/</link>
		<comments>http://gemmawent.com/2010/07/21/the-social-media-strategy-series-is-social-media-right-for-your-business/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 21:20:57 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy Series]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[is social media right for me]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=2296</guid>
		<description><![CDATA[Photo by laurakgibbs This is the first in my social media strategy series where I give a step by step guide to developing a social media strategy. This week, I&#8217;m looking at whether it&#8217;s right for your business. Social media has been big news for a while now. You can&#8217;t read a trade mag, newspaper,&#160;&#8230; <a href="http://gemmawent.com/2010/07/21/the-social-media-strategy-series-is-social-media-right-for-your-business/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=2296&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gemmawent.com/2010/07/21/the-social-media-strategy-series-is-social-media-right-for-your-business/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
	
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		<item>
		<title>The Social Media Strategy Series</title>
		<link>http://gemmawent.com/2010/07/16/the-strategy-series/</link>
		<comments>http://gemmawent.com/2010/07/16/the-strategy-series/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 09:20:49 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=2212</guid>
		<description><![CDATA[I did a (very) quick presentation on developing a social media strategy at Media 140 recently. After receiving a bunch of questions and having some great conversations on the subject, I was prompted to write a series on it, covering each aspect of how I develop a strategy. So, my friends, the series will start&#160;&#8230; <a href="http://gemmawent.com/2010/07/16/the-strategy-series/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=2212&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">social media strategy</media:title>
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		<title>Kill The Five Year Plan: Is It Time To Unplan Your Business?</title>
		<link>http://gemmawent.com/2010/04/07/kill-the-five-year-plan-is-it-time-to-unplan-your-business/</link>
		<comments>http://gemmawent.com/2010/04/07/kill-the-five-year-plan-is-it-time-to-unplan-your-business/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 10:00:12 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Ian Sanders]]></category>
		<category><![CDATA[Unplan Your Business]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=1288</guid>
		<description><![CDATA[A guest post by Ian Sanders If there’s one thing we’ve learnt in this digital space, it’s that things can change. Just like that. A random tweet can produce an unanticipated business opportunity and your fortunes can change in an instant. Isn’t it time our approach to business planning reflected the realities of how we&#160;&#8230; <a href="http://gemmawent.com/2010/04/07/kill-the-five-year-plan-is-it-time-to-unplan-your-business/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=1288&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Two great series: Running a social media program and Social media measurement</title>
		<link>http://gemmawent.com/2010/02/14/two-great-series-on-running-a-social-media-program-and-social-media-measurement/</link>
		<comments>http://gemmawent.com/2010/02/14/two-great-series-on-running-a-social-media-program-and-social-media-measurement/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 20:53:06 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[social media measurement]]></category>
		<category><![CDATA[social media programs]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=1019</guid>
		<description><![CDATA[I&#8217;ve followed a few fantastic series recently on blogs I ready religiously. Three of them I wanted to share here, but as one is not yet complete, I&#8217;m going to start with the first two (will add the other when it&#8217;s done). Both deal with the subject of social media and give some great advice&#160;&#8230; <a href="http://gemmawent.com/2010/02/14/two-great-series-on-running-a-social-media-program-and-social-media-measurement/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=1019&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Gemma Went</media:title>
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		<title>Top 30 social media, marketing, pr blogs</title>
		<link>http://gemmawent.com/2010/01/16/top-30-social-media-marketing-pr-blogs/</link>
		<comments>http://gemmawent.com/2010/01/16/top-30-social-media-marketing-pr-blogs/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 13:59:28 +0000</pubDate>
		<dc:creator>Gemma Went</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[top blogs]]></category>

		<guid isPermaLink="false">http://redcubemarketing-blog.com/?p=904</guid>
		<description><![CDATA[I spend a lot of time on the web. Most of it reading my rss reader and soaking up the content supplied by my favourite and highly respected bloggers who write about social media, marketing and pr. I have a few of them listed under &#8216;sites we love&#8217;, but it isn&#8217;t the full list. So&#160;&#8230; <a href="http://gemmawent.com/2010/01/16/top-30-social-media-marketing-pr-blogs/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gemmawent.com&amp;blog=6928679&amp;post=904&amp;subd=gemmawent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>23</slash:comments>
	
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