The future of social networking
In today’s online trawl I found another gem of a presentation. There is a raft of presentations telling us ‘how to do’ stuff, but this one makes us think a little more about where things are going and how we can prepare for them. Let’s face it, at the speed things are progressing this type … Read more
European social media trends
I’ve been doing some research on social media usage for a client’s business case project and came across this useful slideshare presentation from Tom Smith at Trendstream (@tomtrendstream on Twitter).
Put down those shiny toys and get back to business people
I’m noticing more businesses getting onboard the social media train of late, which makes me happy. However, I’ve also seen a worrying trend of people ‘playing’ with these new shiny toys with no clear strategy.
Happy first birthday to us … what a year!
So 2009 turned out to be the best ever. It looked so different this time last year. Back in the summer 2008 I had the great idea of starting up my own marketing agency. Well after 10 years of working for others the timing felt right. The next few months consisted of careful planning, branding, … Read more
Need help with your 2010 strategy?
I’m putting the finishing touches to my plans for next year, as I’m sure many of you are. Over the past month I’ve been reading some fantastic posts on the subject that have helped me to refocus, develop and formulate my strategic framework (more on that soon, just finishing it up and will share it … Read more
Look before you leap – article on Reputation Online
As the world and his dog shepherds businesses into the digital space before they ‘miss out’ (on what exactly? it’s not going anywhere), it seems some have lost site of the fundamentals … read the full piece on Reputation Online
Is social media marketing relevant to UK design and architecture companies?
You may have noticed that there’s been a bit of an explosion around the subject of social media of late. Companies are clambering around trying to work out how to harness the power of this relatively new marketing phenomenon, and it seems this has spread to the design and architecture world. I’m regularly asked for … Read more
Sales and marketing: like two squabbling siblings
The disconnect between sales and marketing is a much discussed topic, on and offline. When you take it back to basics they’re both working towards the same common objective: to bring in more business. Yet often they work against each other, squabbling to take the credit for ‘bringing that new account in’ or, worst still, … Read more
