What is social influence?
Photo by Paul Clarke Last week I took part in a hearty debate with Andrew Gerrard, Joanne Jacobs, Benjamin Ellis, Matt Rhodes and Azeem Azhar for social media week hosted by my friends at Likeminds. The clever folk at Brass got their mic’s on and recorded a few of us telling them what we feel … Read more
Video: The Science of Social Media Marketing from Dan Zarrella
Great video here from Dan Zarrella where he bypasses the ‘fluffy’ aspect of social media and focusses on the science bit. I’m very much interested in the psychology of social media and he touches on this also. It’s a bit long (55ish mins) so you might want to leave yourself a bit of time for … Read more
Steve Rubel interviews Scott Monty on Ford’s Social Media Strategy
Scott Monty’s social media activity at Ford is often used as a good example of how businesses can use the tool. Steve Rubel ran into Scott at an event recently and shot this quick video where Scott talks about his day job, how social media is integrated into Ford’s communications activity and how he works … Read more
